XII.     Social Media

Job Description:

Actively participate in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting etc. and is well-connected with the broader social media world

Responsibilities:

• Create a comprehensive annual social media strategic plan to define programs using social media marketing techniques to increase visibility, membership, and involvement across all MPTA brands and implement and manage social media programs

• Monitor trends in social media tools and applications and appropriately apply the knowledge to increasing the use of social media at MPTA

• Collaborate and strategize with the Board and others throughout the organization on incorporating relevant social media techniques into the organization

• Measure the impact of social media on the overall marketing efforts via surveys, questionnaires, etc

  
  

Aspects of Strategic Plan:

• Fundraising Challenge (for MPTA or APTA Foundation)

• Political and Legislative issue broadcasting

• Important dates

• Membership/Event photographs

• Advertising for new members